B2B Marketing Lead

Budget
30,000 £ - 42,000 £

Project Description

We are hiring an experienced motivated B2B Marketing Lead with a strong passion for driving demand and lead generation for our sales teams. The successful candidate will be responsible for end-to-end sales cycles from B2B Marketing.

Responsibilities:
● You will be responsible for the Brand’s advertisement platform including product innovation, product management, brand building, lead generation, content marketing, sales materials, and campaign management/ad operations.
● Create sales materials and case studies communicating the unique value proposition of the brand to drive advertisement sales.
● Lead generation through growing engagements, online and offline, with top brands and advertising agencies across Africa.
● Assist the sales team with CRM management, growth, and maintenance.
● Contentiously analyze, develop, execute and evaluate ad sales activities.

Qualifications
• BS/BA degree, preferably in Sales and Marketing, Communications, or Journalism.
• At least 5 years of experience working with top Agencies.
• Previous experience in Media Sales generation for the Sales team is a MUST.
• Industry contacts.
• Experience in PR and Events management to assist in generating new leads.
• Data and Insights analysis.
• End-to-end experience in the content value chain with the ability to manage projects from start to finish.
• Prior experience in proposal writing
• Experience in managing and producing reports.
• Experience working with content management systems.
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